teepay

I’ve always had a bit of a soft spot for howies®, their tees rarely blow me away from a technical point of view, but they usually seemed to get things right and I got a good vibe from them. Yes, I said ‘vibe’, clearly 4 days in San Francisco changed me!

So, when I heard that howies were launching what is ostensibly a t-shirt design competition called teepay I rolled my eyes a little bit (more competitions?), but by the looks of things they’ve got it right again. If you know about Cameesa, then their business model will not come as a shock to you; designers upload designs, if 30 people order the tee then howies will print it onto their organic tees and post it out to you (though the FAQ states that it’s 50 orders), and the designer gets 10% of each sale, or they can choose to give their 10% to a charity of their choice. I can’t see what happens if you make an order and the tee doesn’t reach the minimum number of orders, but it’s safe to presume that you aren’t going to be paying for a tee that they don’t print.

In keeping with the charity theme, teepay are going to give 1% of their turnover or 10% of their pre-tax profits (whichever is greater) to environmentally and socially conscious charities through the ‘1% for the Planet‘ organisation.

The proof, as they say, is in the pudding, and the designs do seem solid on the whole, especially the ones that have been printed, so hopefully that suggests that they’ve managed to get a good community of designers on-board early on, which should in turn attract more quality doodlers as time goes on. The ladies can expect to pay £20 for a tee, whilst the fellas will be parting with £25 to get their hands on some organic goodness.

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