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Sleepy Dan : Regular Printing Crew

by Sleepy Dan on February 1, 2013

Two weeks ago a new Crew Sweatie was released with help from Regular Printing, so I wanted to share a behind the scenes look at their shop process.

Sleepy Dan Regular Printing Wake Up Behind the Scenes

Heather blue crew is a perfect color for a tonal printing, so we mixed up a water based ink color to match the shirt, then got ready for the Regular Printing magic!

Sleepy Dan Regular Printing Wake Up Behind the Scenes

You wanna check out a short Video Of The Printing?

Sleepy Dan Regular Printing Wake Up Behind the Scenes

The studio is one of the cleanest I’ve seen and perfect for a master at work.

Sleepy Dan Regular Printing Wake Up Behind the Scenes

Scott and Shamsy are using a manual press so everything is hands on here!

Sleepy Dan Regular Printing Wake Up Behind the Scenes

Perfect placement and alignment is key when the sweatie is put on the pallet.

Sleepy Dan Regular Printing Wake Up Behind the Scenes

The water based ink is so soft compared to a plastisol print, that is why I use water based inks all the time… Especially for this super soft crew sweatshirt!

Sleepy Dan Regular Printing Wake Up Behind the Scenes

Each sweatie runs thru the dryer to cure the ink, then collected and folded up.

Sleepy Dan Regular Printing Wake Up Behind the Scenes

The limited run of 24 are complete, so extra ink is collected to clean the screens.

Sleepy Dan Regular Printing Wake Up Behind the Scenes

Then each sweatie gets a custom neck label sewn in by hand.

Sleepy Dan Regular Printing Wake Up Behind the Scenes

The little details like a embroidered sleeve applique make it perfect…

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Less Clothing at Margin London

by Margin London on January 31, 2013

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Exciting times lie ahead for young streetwear brand Less Clothing.

As well as just launching their new website, Less will be making their trade show debut at Margin, the longest-running independent exhibition in London.

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Handcrafted in London, Less Clothing produce men’s and women’s streetwear with a sharp attention to detail, from the signature cuffs to the embossed leather labels.

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We love the vibe of the label and their lookbook, the sun-drenched images and their association with musicians and DJs give the brand a real “Ibiza” vibe that we’re happy to buy into for some sunshine (especially during such a cold grey winter!).

Renowned amongst key buyers and press as the launchpad for new brands, Margin has been providing an affordable platform for new brands since 2002.

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Men’s and women’s labels such as 1ina100, Lazy Oaf, Supremebeing, Eva Evanovitch, Sugarhill Boutique, Ruby Rocks, Diamond Supply Co, Ashley Marc Hovelle, King Apparel, My Yard, New Love Club, Your Eyes Lie, Seventyseven, Emily & Fin, and Long Clothing, all made their UK trade debuts at Margin, which celebrated 10 years of exhibitions in 2012.

Less will be exhibiting at Margin in February 2013 which takes place on the 10th & 11th.

less_clothing_at_margin_london

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Good old laFraise, you can always rely on them to bust out a hot tee… maybe they should put a limit on the amount of characters allowed in the username of people submitting to the contest though…

Costiness=€19 Buy it at laFraise

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