In fashion, it is easy to over analyze concept and branding. Four Eye Designs shows us that a brand can start by accident. Matt Ulery, owner of Four Eye Designs, is a man who fell in love with t-shirt printing after a six week class. Before he knew it, he was printing t-shirts that were inspired by his interaction with family and friends. Matt was nice enough to send me a few t-shirts (and then some) to review and I can not thank him enough.
After opening the package, I was immediately impressed by the quality of the print. I personally have a weak spot for American Apparel shirts, but it is always unfortunate when the print is “caked on”. Not only is it uncomfortable, it is guaranteed to crack after a handful of washes. Matt uses water-based inks because it provides a fade free, vibrant, and extremely soft print. With that being said, each t-shirt felt comfortable to wear and was a bit a loose fitting – something I enjoy. The designs themselves were simple and straightforward, which was refreshing.
Plant Sex Makes Me Sneeze – It is sad how relevant this design is right now. There are millions of allergy suffers in the world, why not wear a shirt that bands us together? I personally enjoy the dandelion usage. Disclaimer: be careful what you wish for.
Four Ever and a Day - As a writer and a typography enthusiast, I love this shirt. The colorway is attractive and let’s be honest for a second, you can not go wrong with a classic saying on a t-shirt. The switch of for with four was an effective way to add a bit of branding in the mix.
Logo – While the colorway is not my cup of tea, it is perfect for the warmer months in New York City. This shirt is not available in the store and is included randomly in orders. The logo shirt is always a bit basic, which is a good thing. It is represents the vision of the owner and is probably the most important t-shirt you can wear for a brand.
Overall, I think Four Eyed Designs is a brand for those who appreciate life and all of its quirkiness. While the designs may not stand out conceptually, the available collection is simple and clean.
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