typography

When I say I don’t understand this ‘Counter’ t-shirt, I mean it, I’m not trying to be cute and giving you guys a wink and nudge to post the answers or what you think it means, I genuinely don’t know since I don’t have a typography background beyond “hey, those words look nice.” Here’s what Typography Shop have to say about the shirt:

Typographic anatomy with at least a quadruple entendre.
We’re pleased to announce a new shirt on TypographyShop. Counter is our latest release. A simple term of typographic anatomy, “Counter” and the “O” surrounding it are full of meanings beyond the intended one. As with our Sans design, the ambiguity of the shirt’s message for the typographically challenged will be sure to elicit many an interesting conversation.

I’d wanted to release a design about type anatomy for some time, but there are dozens already on the market illustrating all aspects, dissecting several letters and their respective terms. We thought we’d go minimal and define just one. Set in Futura Bold and printed in white and grey on a black tee or tank.

Having written all that, I’ve now gone and looked at the product page and have a vague understand of what ‘counter’ means in a typographic sense, but there’s at least four more way to attack this design, so have at it in the comments, take me to school guys!

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