A blog about hoodies & t-shirts, with news from the independent clothing world


What, what, tally ho and all that, because this is the third British post in a row, you practically need a cup of tea in your hand just to read the blog today!

Famed doodler Jon Burgerman has put his own spin on Yes No Maybe’s name and produced this rather spiffy looking tee. One of the things that I like about Yes No Maybe is that whilst they do put their name in most of their products, they never do it in a way that screams “this is a logo tee, everyone go and buy YNM clothes,” its more like they’re using they tell artists to create a design that is inspired by the name, not about the name, which I guess means that they’ve got a lot of great opportunities for playing with typography. Another interesting thing about this design is that it marks the beginning of YNMs summer colour range, they’re going to be using the traffic light colourway of red, orange, and green over the next few months in a lot of their summer releases, possibly in reference to the ridiculous amounts of traffic that clog up the arteries of Britain’s road network as soon as the sun pops out from behind the clouds for five minutes.

Costiness=£26 Tee Link (that’s the men’s grey tee, other styles and colours can be found here)

Helbotica by Chop Shop


Robots + Helvetica = Another hit from Chop Shop.

Costiness=$25 Tee Link

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There’s something really pleasing about the way that the lines of the text seem to move around of their own accord. It reminds me of when you’re on the phone and you’ve noted something down, and then you just keep going over what you’ve written with your pen and then start flicking the pen around on the ends of the letters. Lovely soothing colourway as well.

Costiness=$20 Tee Link

Back Once Again by Lowman

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Its simple, its just text, its just black and white, but its definitely very cool. Am I the only person that gets reminded of “Renegade Master” by Wildchild/Fatboy Slim when you read “Back Once Again” on this tee?

For those of you that give a damn about people and the planet, these tees are carbon emission neutral, and not made using sweatshop labour… huzzah!

Costiness=$24.99 Link

Question Mark! Colon! 300detail.jpg

Turn Nocturnal made their first big splash by telling us about how huge type looks, then they planted their flag squarely in the Sans Serif camp, and now they’ve managed to even make ampersands asterisks and question marks look cool.Costiness=$25 Tee Link

Sans Serif by Turn Nocturnal

Sans Serif White T-shirt by Turn Nocturnal, its fontalicious!

If there’s a brand that I’m increasingly excited to find out about their latest releases, Turn Nocturnal are it, they haven’t put out that many designs, but each one is a winner, and their latest offering is no different. Clearly, and somewhat surprisingly, t-shirts based upon fonts are popular, seeing as they’ve been mentioned in one form or another three times this week on HYA, and as long as they’re as good as this one then I’m pretty happy about that.This tee is currently sold out in most sizes, but they are restocking so keep checking back if you’re interested.

Costiness=$17 Link

Rumplo: 30 Typographic tees

This is just 4, imagine what 30 of them will look like!

I’ve been getting more and more into type/text tees at the moment, so the Rumplo team must have been reading my mind when they put together a blog post (that also went out in their newsletter) of 30 incredible type tees.

See the rest of them… here.

LaFraise x Vice Magazine winner: Typography is not a game LaFraise x Vice Magazine winner: Typography is not a game

Here’s another tee for all the “kinda looks like pixel art but it isn’t, its just Lego from an isometric perspective” fans out there. Isn’t it cool how this is a tee about typography, but it uses a font that you can’t use (right, you wouldn’t be able to type with that, would you?). Its probably worth noting, for the cool points alone, that this tee is part of the competition series that LaFraise conducted with Vice Magazine.

Costiness=€17 (just for this week, then it goes back up to €22) Link

Helvetica Neue by Progresswear

The Progresswear team are taking a short break from trying to raise political awareness through t-shirts and instead have turned to one of their other loves, typography. I don’t really understand why it is that typography seems to be ‘cool’ at the moment, I guess it makes sense to see niche tees celebrating certain typefaces, but I even saw pirated versions of Helvetica The Movie being sold in Hong Kong, madness!

I suppose that if you ‘get’ this design then you’ll like it, but if not then you probably won’t be bothered with it so I’m not going to try and persuade you either way. I do think that I’d enjoy this design more if the numbers were bigger though, since I always think of Helvetica as a font that deserves to be seen large. In keeping with Progresswear’s standards, just as they give proceeds of political tee sales to political charities, a portion of the sales of this tee are going to design education programmes.

Costiness=$18.99 (special pre-release price) Links: Mens/Womens

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I’d already spotted this on Emptees and a slew of other tee blogs, but when Matt, the designer (possibly), got in touch then I finally relented and decided to hop on the bandwagon.I guess this is a bit in-jokey for regular t-shirt buyers, I don’t think that my friends would get it, but if you do follow tee blogs and culture then you’ll probably get a decent titter out of if, thought probably not a full blown lol. It’s nicely designed too, let’s not forget that, you’ve gotta respect them for that along with the concept, and for adding that dash of colour with the light yellow to go along with the rest of the type. The type which is huge. The type which is sweet.

Costiness=$15 Link

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