



Druu Clothing have got in touch with me a few times and it has taken me an almost-rude amount of time to get back to them, HYA gets a lot of e-mail and whilst I want to reply to everyone and cover everything, it is usually just not feasible. Here’s their blurb:
From urban origins, the indie label Druu has attracted the talents of various street artists from all over the U.K. and U.S. to share their work with the emerging brand. With much of DRUU’s influence coming from the skate/street art scene the brand has already amassed a significant following from its recent launch in 2013.
Producing all original designs on high quality materials DRUU has firmly established itself in the indie sector. And with a growing portfolio of underground and street artists contributing to the cause, the continuing influence of the brand looks certain to continue on both sides of the Atlantic.




On the whole, I like what I see, but I wish that the pop culture designs weren’t there. Even though I like those designs and appreciate the artwork, it would be great if they were using the talents of their designers to create original art rather than trading on the popularity of something that already exists, which could be risky in terms of copyright too, they could be told by a lawyer to stop selling them and then what happens to all those tees they’ve had printed? The original designs work better as t-shirts anyway, so fingers crossed that’s the direction that they’ll be moving in the future.

Regular readers already know what I’m going to say, this design made me smile, and I think that it could be popular, but with that mockup instead of a real photo of the t-shirt being worn I am A LOT less likely to want to buy it. Still, it’s a funny enough concept for me to run even though it’s only in mocked up form.
Costiness=£20 Buy it at Ste Machine Designs (check out their Facebook page for free tee prize draws)
![Moloch Clothing [Submitted] FLOWERS 480x480 Moloch Clothing [Submitted]](http://hideyourarms.com/wp-content/uploads/2013/05/FLOWERS-480x480.png)
![Moloch Clothing [Submitted] 6XPMJrl 480x823 Moloch Clothing [Submitted]](http://hideyourarms.com/wp-content/uploads/2013/05/6XPMJrl-480x823.png)
![Moloch Clothing [Submitted] ZMwfmiX 480x722 Moloch Clothing [Submitted]](http://hideyourarms.com/wp-content/uploads/2013/05/ZMwfmiX-480x722.png)
Moloch Clothing is running a 25% launch discount on all their products with the code: fritzlang
Cheap worldwide delivery.
Andy: These guys seem to have their heads screwed on right, solid designs on EarthPositive shirts, which is a nice fit and good quality blank. £25 might be pushing it a touch but as I often say you can pay more for less in the UK and if you like the designs then it’s not a massive outlay for what looks like a quality shirt.




Dance Macabre from over in Middlebrough (that’s North East England for those that are unaware) got in touch recently to say hello and I am pretty impressed with their setup, they’ve got some strong designs with a consistent style running through them, and that’s important to a first time viewer because it means that we can immediately tell what these guys are all about. Here’s some more info in their own words:
Our style has an alternative edge and our designs are are blend of Victorian collages and gothic themes mixed with bold colours and urban grunge.
All our designs are limited edition with only a small number ever being printed. See your edition number on the back of your price tag.
The designs are produced by Paul Dobson and printed locally to North East England. Paul spends hours looking through archaic prints and random photos seeking out any golden nuggets; he then montages them together into eye catching designs. The lucky few get printed to be enjoyed by you.
The physical shop, located in the Emporium, Middlesbrough is a start-up initative allowing small start-ups such as Dance Macabre to trade in the centre of the town. The shop is managed by Paul’s business and real life partner Leona Hartland.
by Andy on April 27, 2013
by Andy on April 27, 2013



There’s some really nice camera work in the latest lookbook from Street Casuals, showing off items from “staple brands [including] Carhartt, Penfield, Rascals & Libertine Libertine whilst merging in with new brands Grand Scheme, Only, Bohnam, Elvine, Asics & Veras.”
Oh, and how did I miss them opening a physical shop?
by Andy on April 23, 2013





I’m sure that it will come as no surprise to regular readers that you won’t find me wearing tie-dye t-shirts or tank tops any time soon, but I am quite aware that young people don’t share my taste, I wish I had the confidence to get away with wearing something this loud these days.
ActTheGoat were established last year with the idea of creating a clothing label focused on the spirit of adventure and that is clearly a theme that runs through the designs, and is pretty on the nose when it comes to the tee that simply says ‘Adventure’ on the front. Tees are £20 which seems pretty reasonable when you factor in the free UK postage. As usual, it would be nice to see some model photos of the tees and I don’t understand why the product pictures are so small (the shots posted above are 100% size versions of what they use on their site).
by Andy on April 21, 2013

I like this artwork, but I haven’t seen enough of Breaking Bad to know whether this mashup actually makes any sense, can someone help me out in the comments? If the design is just based on the pun then it’s a little poor, since we’re seeing a Joker mashup, and from my limited understanding in Breaking Bad Bryan Cranston starts out with the drugs as a way to earn money for his family after he dies of cancer (I’ve literally only seen the first two episodes, and that was some time ago), which wouldn’t align with the Joker’s ideology of mayhem for it’s own sake. Still a cool design though!
Costiness=£16.99 Buy it at 8ball
by Andy on April 21, 2013





My usual style is pretty safe, I don’t wear stuff that’s particularly edgy, but I can recognise when an artist has a lot of talent, and Christopher Lovell certainly has that. My feelings towards t-shirt brands using Kickstarter as a mean of launching a brand are mixed, but Big Bad City are already an established entity with a solid catalogue of designs already so I’m totally onboard with them using the service as a way to kick their brand into gear and push on with an expanded Summer range. The pricing levels look pretty good to me too with a large array of options covering all the bases.
At the time of writing they’re getting towards halfway in terms of pledges with another £1000 needed by May 24th, I’d like to think that they’d be able to make it considering the there’s much worse stuff asking for a lot more money (and getting it) on Kickstarter.
by Andy on April 19, 2013




I actually saw some of these designs at the Margin show back in February, and whilst some of them weren’t to my personal taste the quality level was impressive and there’s some really wearable designs in the collection. Here’s the blurb:
The Illustrated Mind is an independent t-shirt line based in Brighton, that seeks to showcase the best in up and coming illustration via the most fashionable means… We have been commissioning and releasing designs since 2011 and have worked with the likes of Jack Teagle, Joe Daly, Steve Seeley and Gordon Holden to name but a few. Our aim each season is to develop a cohesive collection of illustrated t-shirts styled around a loosely devised theme. So we seek out the best and most notorious artists to collaborate with and whose work has caught our eye and made us think they’re awesome, we hope you agree.
The tees are available from Brighton’s finest tee shop, Boy Parker, and are £26.50 a piece.
by Andy on April 17, 2013
![Dead Gent Clothing Japanese Special Editions [Submitted] japanesesamples 480x320 Dead Gent Clothing Japanese Special Editions [Submitted]](http://hideyourarms.com/wp-content/uploads/2013/04/japanesesamples-480x320.jpg)
![Dead Gent Clothing Japanese Special Editions [Submitted] Dead Gent Clothing Japanese Special Editions [Submitted]](http://hideyourarms.com/wp-content/uploads/2013/04/JapGoldModel-480x866.jpeg)
![Dead Gent Clothing Japanese Special Editions [Submitted] Dead Gent Clothing Japanese Special Editions [Submitted]](http://hideyourarms.com/wp-content/uploads/2013/04/JapLunchModel-480x319.jpeg)
We started Dead Gent Clothing in 2012 with one goal; to make unique and limited edition Pocket T-shirts using high quality fabrics gathered from around the world.
We now have a great collection of shirts to choose from in our online store. Each shirt is made to order and personally hand finished to an extremely high standard. This made to order service means we can offer a really unique and personal service to our buyers and provides them with shirts that are truly exclusive at an affordable price.
In Jan we searched Japan for 6 fine fabrics to produce a range of limited edition EXCLUSIVE Dead Gent Pocket T-Shirts. We will make only 5 shirts from each fabric. These shirts are only available through our online store.
With thousands of years of textile history in Japan finding great fabrics was easy, Picking 6 was the hard part. In the end we picked fabrics from all over Japan to reflect both traditional and modern Japanese textiles. Colourful modern geometric prints sit alongside classic hand printed patterns.
We’ve already had a great response to this collection, so we hope you’ll love them too!
Shirt Details
We use supersoft, pre-shrunk, premium 100% cotton t-shirts. The pattern on each pocket will vary slightly between shirts ensuring that your shirt is truly a one off piece of clothing.
Sizes: S – M – L – XL – XXL
Available in Crew and V-Neck (Please Choose When Ordering)
Regular Fit
Short Sleeve
Contrast Patch Pocket
Ribbed Collar
100% Cotton
£20.00
Andy: Very nice indeed and well priced, thanks for the submission.
by Andy on April 16, 2013

Use the coupon code ACCESSALLAREAS to get 30% off all mens sale items (which makes your bargains more of a bargain, huzzah!). You might be thinking that sounds quite limiting but there’s loads of stuff in the sale section. Coupon code is live until midnight (UK, presumably) on April 18th.
by Andy on April 15, 2013
by Andy on April 12, 2013



We all know I don’t read many books because I spend too much time reading rubbish on the internet, so I have no idea how this design relates to the book, but it certainly does look nice.
Costiness=£29.90 Buy it at The Affair
![New design for Shrt clothings Kickstarter page [Submitted] IMG 2947 480x392 New design for Shrt clothings Kickstarter page [Submitted]](http://hideyourarms.com/wp-content/uploads/2013/03/IMG_2947-480x392.jpg)
![New design for Shrt clothings Kickstarter page [Submitted] IMG 2946 480x471 New design for Shrt clothings Kickstarter page [Submitted]](http://hideyourarms.com/wp-content/uploads/2013/03/IMG_2946-480x471.jpg)
Shrt clothing has been running a Kickstarter page for the last 20 days to raise funds for the brand.
Now they have come up with another design and put it onto their Kickstarter page for people to pledge for.
This tee should look great when made, go check them out and make a pledge if you like the Tee.
http://www.kickstarter.com/projects/shrtclothing/shrt-clothing
Andy: You know who loves t-shirt brands talking about themselves in the 3rd perso? Andy loves t-shirt brands talking about themselves in the 3rd person. Nice to see that Shrt have surpassed their £500 goal in a big way, congratulations!
by Andy on March 30, 2013

Disturbia win the award for creepiest Easter sale promo image. Use coupon code AprilFool to get 20% off until midnight (GMT) on Monday.
by Andy on March 29, 2013
by Andy on March 27, 2013



I got a newsletter from Many Tees recently and I was impressed by the shirts in it (shown above), I’m not sure if all the tees above are new, but I’d certainly like to wear them all and that’s a pretty good sign from a brand.