This may come as a massive surprise to you, but the guy who was born and raised in rural Cumbria doesn’t really know much about hip-hop, unless knowing the theme to tune to ‘The Fresh Prince of Bel Air’ counts as knowing something about hip hop. But I do know what I like, and if Justin Timberlake is introducing the Cool Kids then they must be good!
You’re probably wondering what the devil this has to do with t-shirts, well, one of the members is wearing a Pistons-loving t-shirt by Chaunce Clothing, who you may well remember that I reviewed a few months back.
tokidoki’s co-founder and Creative Director Simone Legno welcomed KarmaloopTV into the tokidoki studio for an exclusive glimpse into his methods and imagination.
Was I the only person that previously thought that Simone Legno was a woman, having never seen a picture of him and all the people I’ve met in the past called Simone being female?

Karmaloop aren’t just one of the world’s biggest streetwear websites, they also have a traditional bricks and mortar store on Newbury Street, Boston (the same street as Johnny Cupcakes store) which has just been redesigned and reopened. I don’t know what it looked like before, but I know it looks pretty freakin’ sweet now. They’ll be selling some of the products that are available online, as well as a few lines that are going to be exclusive to the store. You can also shop online in the store if they don’t stock something you want, and you’ll get free shipping on those online orders, which is quite a clever way of marrying the online and offline experience.
As you’d expect, they’ve also put together a video on KarmaloopTV where the Karmaloop CEO, Greg Selkoe gives you a guided tour of the new retail space. Also as you’d expect, I’ve embedded that video below.
02 Jun
Posted by Andy as Bargains!, T-shirts, Threadless, sales, video
My last Johnny Cupcakes post was titled “Johnny Cupcakes is turning into Willie Wonka”, and take a guess what he said in the latest mailout?
I almost feel like the Willy Wonka of t-shirts. I enjoy making people feel like kids again.
Yep, I’m feeling pretty good right now, why? Because I totally called it! If you haven’t noticed, I’m a really bad winner (hell, you don’t want to see me lose), so when I get something right its usually best to just walk away for about five minutes until I’ve stopped gloating.
Anyway, JC has dropped a video (feed reader… readers may need to click through to watch the embedded vid) that explains all the goings on at the new store, it doesn’t give us much more information, but its good to have a video to help me visualise the shop. When this place opens if there aren’t any good pictures on Flickr or the JC site I might have to get my guy in LA to cover it.
Chelsea from Karmaloop TV got in touch with me about one of their latest videos, the one embedded above, which is all about the making of their latest ad for Missbehave Magazine. It’s kind of fun to see interviews with the models that I’ve been posting for the past couple of years, and the video is pretty funny, so watching it wouldn’t be the worst way to spend 3:19 of your life.
This vid also reminded me to check out some more of the content available on Karmaloop TV. I’ve gotta say that I’m impressed with the quality and professionalism of the vids, its way above what you’d expect, so if you’d forgotten about it or written them off in the past, pop on over and give it a second look.
After seeing rather a lot of sub-par t-shirt videos being posted to YouTube (and therefore my new baby, TeeBurst), I felt that I needed to raise my spirits by finding some videos that were actually worth a few minutes of your time.
21 Jan
Posted by Andy as Mens, News, Other Apparel, T-shirts, Womens
