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Emptees is shutting down.

by Andy on February 10, 2011

emptees

I know that a lot of you will be looking at that title and thinking “yes, this is old news Andy” and you would be correct, but as we are well aware, I didn’t do a whole lot of writing last week, so I’m covering it now for anyone that was late to the party.

The company behind Emptees (Indie Labs, whose main concern is the Big Cartel Store Platform) have decided to shut down the website on March 1st, 2011. To say that it’s shocking news is a bit of an understatement, Emptees is very popular within the indie tee community, with a huge amount of active users, including many popular designers, artists and store owners who I regularly talk about here on HYA and get a lot of respect in the community. When people write to me asking for advice about starting up a clothing line, I usually send them to Emptees because that question has been asked and answered hundreds of times over there, by people with a lot more experience than I have (hell, it takes me weeks to release one product).

So why would Indie Labs want to close Emptees? Well, they’re sick of the negativity, the amount of time they have to put into it with no reward, and that it loses money. Emptees can be quite a negative place, if you post your work there or ask a stupid question (that has been asked many times before) then you can expect some brutally honest feedback in response. Some of it was necessary and born out of frustration (as with most arguments on the internet), but sometimes I felt it was unwarranted. It’s fair to say that the negativity came from a gradual fall in the quality of t-shirt submissions, as with all sites when it becomes popular there is a lot more content, and it usually isn’t of the same quality (were any of you around in the early days of Deviant Art? It was brilliant!), and that gave the mods a lot of work to do trying to keep up the quality by rejecting designs that simply weren’t up to scratch, and devalued the quality work be association.

In Indie Labs statement about the closure they bring up the issue of why they aren’t selling or giving away Emptees. Apparently the legal effort of either of those options is too much hassle to be worth it, something I find pretty surprising, as a site like Emptees would be of a lot of value to someone, and the community is already scrambling to create a replacement (Mintees.com is the front-runner at the moment). It seems sad that the site will be wiped off the face of the Internet in a few weeks, but I can understand why Indie Labs would want to focus on their core business, especially as they’ve got formidable (though probably friendly) competition in the form of Storenvy and a myriad of other hosted storefront platforms.

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meaningless t-shirts

Ever see people walking down the street wearing t-shirts that say random crap like “Varsity 57 Team” that vaguely sound as if they could be a real thing, but you realise that they’re actually just terrible desings that exist solely for Dads and people that need something to wear in the gym? Yeah, me too, and apparently there’s a blog covering this stuff, and it’s funny. Check it out!

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I Am The Trend hits 3.0

by Andy on November 3, 2009

I Am The Trend – Your Guide For All Thing Independent_1257184142280

The I Am The Trend crew released the latest iteration of their guide to all things independent last week and I must say that it looks great. Unless I’m missing something they seem to have dropped the directory nature of the site (this may have happened a while ago?), so I guess they’re a competitor now… so I should probably be doing some trash talking, but you know HYA is too nice to stoop to that level!

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