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Margin London at HideYourArms

by Margin London on December 17, 2012

Margin London at HideYourArms

Margin London has been kindly invited to contribute to HideYourArms. We’ll be posting some news about up-and-coming labels that will be exhibiting at Margin in February 2013, which takes place on the 10th & 11th, but firstly we think we should introduce ourselves.

Started back in 2002 as an affordable platform for new designers, Margin is the longest-running independent trade exhibition in London. The show presents designer women’s and men’s tailoring and accessories, as well as streetwear for men and women, to invited store buyers and press.

The humble tee has long been a starting point for numerous labels, and we’ve seen many an exhibitor start off with a t-shirt offering which has grown over the seasons to include a full range of clothing. Supremebeing, Lazy Oaf, Seventyseven, Dephect, YourEyesLie, and many others all started at Margin with tees before growing their stockist base and extending their range to include clothing, bags, jewellery (or jewelry for Americans!), and hats.

Margin has been providing a launchpad for brands to meet with key buyers and press for 10 years to date, and 2012 marked a decade of exhibitions.

Margin London Streetwear Fashion Tradeshow Exhibition 10 Year Book

To commemorate the occasion, a limited-edition 10 year book was printed for visitors to the show, but it’s also available to download as a PDF or as a super-interactive book for iPad. The iPad version features extensive galleries of previous seasons, as well as videos, and can be downloaded here.

Margin London Streetwear Fashion Tradeshow Exhibition 10 Year Book for iPad

Here’s the link to posts where HideYourArms mentions Margin including brand updates from when they last visited (well overdue for a revisit but Andy & the HideYourArms London correspondent are returning in February 2013!).

Margin is an intimate showroom exhibition in a white gallery space in the heart of Central London, and the only tradeshow in the UK where buyers and press can discover new & emerging design talent (most making their debut launch).  When we say “NEW”, we don’t just mean new to Margin, we mean brand-spanking, never-been-seen-before, new!

Margin London Streetwear Fashion Tradeshow Exhibition

Since the exhibitions first started back in 2002, Margin can lay claim to providing the successful trade launch-pad for many brands such as Chateau Roux, Your Eyes Lie, Supremebeing, Dephect, Emily & Fin, Miyson, 1 in a 100, Missmilne, Worn By, Ashley Marc Hovelle, Humdrum, Worn Free, Sugarhill, King Apparel, Terratag, Lazy Oaf, Famous Forever, and Ruby Rocks, as well as the UK launching point of overseas brands including Silas, Upper Playground, Tank Theory, Eastpak Apparel, Loreak Mendian, Syndrome, Al & Alicia, Gama-Go, Mimobots, Double Goose, Stereo Sound Agency, Diamond Supply Co, Urban Originals, and Uzi amongst many others.

Margin London at HideYourArmsMargin has welcomed key stores to the exhibitions since first launching in 2002; from online players like ASOS, My-Wardrobe, and Urban Industry; multiples such as Ark, Joy, Beams, and Ships; department stores, such as Selfridges, Harvey Nichols, Liberty, House of Fraser, Psyche, Fenwick, El Corte Ingles, Galleries Lafayette, & Engelhorn Trendhaus; as well as the key independents Margin is renowned for, including Colette, Hip, Sakis, Wood, Royal Cheese, Natterjacks, 290sqm, Coggles, Market, Atoo, My Yard, Donuts, Caliroots, and Get Cutie, to name a few.

Margin has welcomed numerous stylists and fashion editors from magazines including Vogue, Wad, Elle, Wallpaper, Arena, i-D, FHM, Esquire, Cosmopolitan, Vice, DJ, Flux, WWD, Drapers, Sportswear International, and Sport & Street; as well as contributors from directional blogs such as BNTL, Coolhunting, Hypequest, Slamxhype, Hypebeast, and, of course, Hideyourarms.

Margin London Streetwear Fashion Tradeshow Exhibition

For more info about Margin, visit the website here, find us on Facebook or Twitter, and we’ll be back soon to post about some great new labels that will be exhibiting at Margin in February 2013.


T-shirt News for January 20th

by Andy on January 20, 2012

stand by me t-shirt

Thank you TeeFury commenters for explaining to me that this is a Stand By Me t-shirt.

I am rarely a fan of Shirt.Woot‘s art shirts, and this design doesn’t convince me otherwise.

Scooby Doo t-shirt at RIPT today.

The cool thing about this Shirt Punch tee is that parts of it glow in the dark, cool to see a Totoro shirt as well, Mrs. HYA would love this one.

I couldn’t really get into Spartacus: Blood and Sand, it was all a bit too much for my tastes, even the lure of Xena’s boobs wasn’t enough to keep me watching! This shirt is from The Yetee.

Like many people, I’m well over the ‘Keep Calm’ meme, but this OtherTees shirt made me laugh.

24tee really do love The Big Lebowski.

It’s another Star Wars vacation design from TeeMinus24.

It’s been a while since I posted a Wotto design, good to see him back in action at DBH.

Hey look, Tilteed are selling this tee by a.mar.illo again.

Mint Magazine have an interview with prolific t-shirt artist Drew Millward.

Craig Robson has added some new posters to his store, Daggers For Teeth.

Buy two get one free with the coupon code TRIPLETHREAT at BustedTees.

New arrivals at YourEyesLie.

Tee Gazette are giving away a shirt from LIES and FILTH.

Buy one get one free on everything in the Plain Lazy store.


Review: Skull Bow by Your Eyes Lie

by Andy on May 1, 2008


The second of tee to fall out of the envelope from Your Eyes Lie this week was Skull Bow. Well, I presume its called Skull Bow, YEL don’t really name their tees, but thats what the product ID says so I’m going to roll with it. In my review earlier this week I spoke a bit about the passion that YEL have for their product and what they’ve been through to get where they are, and I’m not going to repeat myself about that, so check out the first review if you’re after some background on the company.


It seems like I’ve spent a lot of this week talking about how it isn’t necessarily that important to ‘get’ a design or understand the meaning behind a t-shirt, and when I’m presented with an image of a skull with a bow-tie wrapped around its non-existent neck, with three rings in the skull where the ear should be, I’m inclined to suggest that not understanding the meaning of the shirt is okay here too, rather than attempting some ill-informed pop-psychology. I really like the image itself, the black on white print in the photocopy style gives it a washed-out grittiness, whilst it also has a few lines around the top of the skull that make it look like an illustration that you’d find in an old school textbook. I do have to take issue with the three ear rings though, they give it an almost cartoon-ish quality that doesn’t sit too well with what I regard as a fairly macabre image, even if the bow-tie is probably there to provide some comic relief.


The quality is impressive, I know YEL spent a long time creating a stock tee to print on and I think all the effort was worth it, they really have produced a beautifully soft, high-quality t-shirt that I know lasts well with washing and doesn’t lose its shape. The print quality is decent too, and doesn’t fade too much with repeated washings, although I think that tees of this style are well suited to a vintage look, so fading probably wouldn’t be as bigger deal as usual if it were to occur, I guess.

Costiness=£15.50 Link

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Review: Hand of Prey by Your Eyes Lie

by Andy on April 29, 2008


It’s always fun to get mail from unexpected places, and Thailand is one of those places. I’m pretty used to receiving mail from America by now, but the far East is still something of a novelty for me in terms of mail, and even though I know that Your Eyes Lie are a UK/Thai operation, I was expecting a package with stamps bearing the Queens face rather than a serious looking Thai guy. I’m sure the very mention of Thailand and clothes has immediately got some of you worrying about the conditions that these clothes were made in, but have no fear, these tees have nothing to do with little kids that have excellent sewing skills and a lot to do with a creative partnership between British graphic designer Ben Yarwood and Thai fashion designer Alisa Longsuwan.

I met Ben at Margin and we had a good chat about all things YEL and HYA, he told me all about the stresses of creating a tee to print on (no stock AAs here!), the significance of being picked up by Urban Outfitters, and gave me a better overall understanding for a brand that I knew I liked, but didn’t quite get.This tee is also something that I don’t quite get. The phrase ‘Hand of Prey’ is actually a Googlewhack, with the link going to a PDF about the History of Veterinary Medicine in the late Islamic Period… so I don’t think that’s where they got their inspiration from for this piece. But I think not knowing what it means is pretty cool too, t-shirts don’t necessarily have to mean something, and you don’t necessarily have to understand it if they do. The important thing is that they look cool, and undoubtedly this does, black and white tees always give you a lot of options when you’re pairing up your tee with something, which is why I like that combo so much.

Considering how much time YEL put into creating a quality t-shirt (I think they spent about six months testing and retesting different styles, cuts and material blends) its hardly a surprise that they’ve produced something impressive. The first tee of theirs that I reviewed is still going strong four months on, although you should bear in mind that since I own so many tees I don’t wear the same tee as often as most people do. It is quite a fitted shirt, and not particularly long in the body either, definitely a quality product, and the custom tags are a nice touch as well.

Costiness=£15.50 Link

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